About Us

Vapour Products Association

Vapour Products Association of South Africa (VPASA) represents manufacturers, wholesalers, and retailers of smoke-free vapour products in South Africa. We have come together to work with government and other stakeholders to develop legal regulations and standards for our industry and to ensure that consumers have access to all available information about vapour products.

As the united voice for the vapour products industry and a growing contributor to the South African economy, we are committed to quality and safety in all our products and marketing, and seek to contribute to the growing body of scientific evidence that our products represent a safer alternative to smoking, and have the potential to save millions of lives.

As employers and taxpayers, we are committed to treating our employees fairly and always acting within the letter and spirit of the law as responsible corporate citizens.


Providing consumers with an alternative to smoking


Working with Government and regulatory bodies to set standards and ensure that our industry is transparent and well-regulated

Under Age

Ensuring that our products are sold only to adults above the age of 18


Ensuring that all containers are childproof, have appropriate warning labels, and do not contain potentially harmful components


The Vapour Products Association of South Africa (VPASA) is committed to providing consumers with smoke-free alternatives to traditional cigarettes. VPASA is committed to work with government and regulatory bodies to ensure that our industry is transparent and well-regulated, and that consumers have access to all available information about vapour products.”

The Vapour Products Association of South Africa (VPASA) envisions a smoke-free South Africa and a happier nation able to make their own choices. We believe that the use of vapour products offers an excellent alternative to traditional cigarettes, free from the harmful chemicals associated with cigarette smoke.  

Our mission is to serve as a united, official voice that represents the vapour products industry. We are committed to delivering consumers, government and the media with up-to-date information in order to make informed policy and purchasing decisions. We recognise the need for a properly regulated industry, and we will work with regulatory bodies and government to ensure that the vapour products industry is accountable and responsible in its actions. We are also committed to working with research institutions and the medical fraternity to add to the vast body of research in this area.


  • Not sell to under 18’s
  • Not make any health claims
  • Not make any smoking cessation claims
  • Only provide childproof bottles
  • Provide warning labels on liquids
  • Not include diacetyl or 2-3 pentadienone, or any other potentially harmful components.

We hope to achieve:

Appropriate industry regulation

We hope to achieve:

Consistent compliance that is clearly defined

We hope to achieve:

Adequate provision of up-to-date information for informed consumer choices