Man smoking e-cigarette

Italian MEP promotes vaping

After the Lega Italiana Anti Fumo (LIAF) addressed the European Parliament on the benefits of vaping, Giovanni La Via, Italian MEP has written a powerful letter in support of e-cigarettes. The letter was published in The Parliament Magazine which is circulated to Europeans MEPs, the Council of Ministers, the European Commission and the European Court …

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Vapril challenge

VApril is here!

We’re in the midst of VApril which is aimed at educating people on vaping and helping smokers to switch to a healthier alternative. VApril is a campaign which takes place for the month of April in the UK. It’s sponsored by the UK Vaping Industry Association (UKVIA). It is the biggest campaign organised by the …

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Cigarette butts - every try counts

Every try counts

The FDA in the US is encouraging smokers to keep up their efforts to quit with their latest campaign called Every Try Counts.  Every Try Counts is the latest campaign by the FDA in the US targeting smokers. Instead of trying to get people to quit smoking, the campaign encourages smokers who have failed in their …

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American cancer society

The American Cancer Society changes its mind on e-cigarettes

The American Cancer Society (ACS) finally recognised the research in favour of e-cigarettes as smoking cessation devices. In a statement earlier this year, they recommend that physicians support those who choose to use vaping in order to quit smoking. In it the organisation points out that smoking kills millions of people a year and that …

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