
VPASA
The United Voice for the Vapour Products Industry

Youth Access Prevention
Self-regulating our members to protect access to youth, in line with global best-practices.

Advertising Regulatory Board Appendix L - Vapour Products
The ARB has worked with member VPASA to develop an appendix that addresses the challenges involved in the marketing of vapour products. The new appendix addresses issues such as marketing to minors and health claims.
Who is VPASA?
We are committed to ensuring quality and safety in all our members’ products and marketing.
VPASA represents manufacturers, wholesalers, and retailers of smoke-free vapour products in South Africa. We work with the government and other stakeholders to develop legal regulations and standards for our industry and ensure that consumers have access to all available information about vapour products.
What We Do
We provide consumers with resources about EVPs as an alternative to smoking.
We work with government and regulatory bodies to set standards to ensure our industry is transparent and well-regulated.
We guide our members on Youth Access Prevention so they only cater to adults over the age of 18.
We strive for our industry to meets certain industry and safety standards.
Our Vision
The Vapour Products Association of South Africa (VPASA) envisions a happier nation able to make their own informed choices. We believe that the use of vapour products offers an excellent alternative to traditional cigarettes, promoting tobacco harm reduction.


Our Mission
Our Principles
- VPASA members sell only to adults and not minors
- VPASA members do not make any health or cessation claims in their marketing
- VPASA members support packaging all e-liquids in child resistant packaging
- VPASA members support accurate and appropriate labeling of the products to inform the adult consumer of the contents of the package

Vapour Products Association
As the united voice for the vapour products industry and a growing contributor to the South African economy, we are committed to ensure quality and safety in all our members’ products and marketing, and seek to contribute to the growing body of empirical evidence that our products represent a safer alternative to smoking, and have the potential to save millions of lives.
As employers and taxpayers, we are committed to treating our employees fairly and always acting within the letter and spirit of the law as responsible corporate citizens.

We Are Committed to...
quality and safety in all our products and marketing, and seek to contribute to the growing body of empirical evidence that our products represent a safer alternative to smoking, and have the potential to save millions of lives.
Bill
Working towards fair regulation of the vaping industry.
Excise
Working towards evidence based and risk-proportional taxation.
Standards
Education
Adding value to and amplifying the growing body of empirical evidence about vaping..